Mobilise the largest healthcare digital platform for ease of access and simplified user journey for protection products.
Advocate responsible digital social media marketing in reaching the unserved and underserved segments.
We support the national agenda for improved insurance/takaful penetration
Educate, promote and provide guidance for the redemption of Perlindungan Tenang RM50 voucher.
Create awareness of savings and protections that commensurate with one’s financial risk profile.
Mampu & Mudah
Perlindungan Tenang Voucher Programme was initiated under Budget 2021 for better social protection for the B40 group. Qualified B40 recipients will be entitled to RM50 voucher to purchase Perlindungan Tenang products.
Amount of premium or takaful contribution is affordable for the target group
Choice of distribution channel is convenient for and accessible to the target group
Benefits may include provision of value-added service(s) which are relevant and tangible for the target group
Easy To Understand
Product features are self-explanatory such that no advice is required as only simple disclosure is needed
Easy To Purchase
Simple processes from purchase to claims with minimal burden for the target group